Readiness Assessment

A well-designed and executed preference management program uses a combination of technology, resources and strategy to capture and manage consumer communications preferences.

The SoundBite Preference Management Readiness Assessment will help you develop and implement an effective and flexible preference management program. Participating organizations receive an assessment of their consumer communications preference management practices, along with recommendations and programs for moving forward.

• Response summary provides a composite view of all interview responses
• Readiness score determines where your organization falls on the Forrester-SoundBite Preference Management Maturity Model… leader, striver or laggard
• Recommended strategy consisting of a set of actions and programs that can help your organization achieve its goals

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