Preference Management Readiness Assessment

A well-designed and executed preference management program uses a combination of technology, resources and strategy to capture and manage consumer communications preferences. Our Professional Services organization will help you gain insight into your organization’s consumer communications preference readiness and start taking the steps toward implementing an effective preference management program.

Through consultative engagement, the SoundBite Preference Management Readiness Assessment helps you develop and implement an effective and flexible preference management program. Participating organizations receive an assessment of their preference management practices, along with recommendations and programs for moving forward.

• Response summary provides a composite view of all interview responses across an organization
• Readiness score to see where your organization falls on the Forrester-SoundBite Preference Management Maturity Model… leader, striver or laggard
• Recommended set of actions and programs that can help your organization achieve its goals

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